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Zürich is a city whose reputation precedes it - and does it a complete disservice, trashes its name, gives it a good kicking. A boring banking capital? '
Zu Reich' (too rich), business-minded and uptight? The spotless
Singapore of
Europe? If
Switzerland's largest metropolis once lived down to those dull descriptions, it certainly no longer does.
Contemporary Zürich might still be home to the world's fourth-biggest stock exchange and remain
Switzerland's financial engine, but it's also (whisper it softly) surprisingly vibrant and trendy. Located on a picturesque river and lake whose water you can drink, easy to get around and a stranger to the hassled lifestyle that defines bigger cities, this affluent, fashion-conscious place enjoys the finest things in life.
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Hundreds of new bars, restaurants and clubs have opened since the late 1990s and, since its Street Parade overtook London's Notting Hill Carnival, Zürich now hosts
Europe's largest annual street party. Its former industrial quarter brims with nightlife venues catering to a youngish crowd, and this happening 'Züri-West' district has the same buzz as
Berlin's Prenzlauerberg or Mitte. The infamous 'gnomes', as the British like to call Zürich's bankers, are still here, but sometimes they can astonish you by whizzing by on a Segway scooter.
Fortunately, the city's Protestant modesty saves it from ever becoming too
schmicki-micki (chi-chi). With church steeples rising against a backdrop of hills and mountains, the medieval old town will also appeal to traditionalists.
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These tours & activities make it easy:
- Cycle between Zurich, Lucerne and Bern and experience meadows, lakes and mountains
- See Heidiland and Liechtenstein in a day
- Take the cogwheel train to Jungfraujoch, Europe's highest railway station