Five centuries subjugated to Ottoman rule and, more recently, four decades locked very firmly behind the Iron Curtain turned Bulgaria into a distant, enigmatic country in the eyes of much of the rest of the world. Images of cheap wine downed at student house parties, budget ski holidays and umbrella-wielding Cold War assassins were once among the popular stereotypes, but Bulgaria today is a vastly different country from what it was even 10 years ago.
For most foreign holidaymakers, Bulgaria’s main lure is its long, sandy Black Sea Coast – which still boasts swaths of stunning beaches and picturesque bays despite the expansive construction work – but there is so much more to this country, and so much of it remains largely untouched and unvisited by overseas tourists.

Here you’ll come across multicoloured monasteries, filled with fabulous icons and watched over by bushy-bearded priests, and impossibly pretty timber-framed villages with smoke curling lazily over the stone-tiled roofs and donkeys complaining in the distance, where headscarfed old ladies and their curious grandchildren still stare in wonderment at the arrival of outsiders.

At the same time, the Bulgarian population is declining faster than almost anywhere else in Europe, wages are amongst the lowest on the continent – prompting increasingly long and bitter strikes – and the old problems of bureaucratic incompetence and organised crime bubble away in the background.

Prices have certainly risen since Bulgaria became a member of the EU, but compared with countries in Western Europe, travellers will find it by and large a pleasingly cheap destination, and an easy and enjoyable one to travel round once you’ve mastered the Cyrillic alphabet and enough Bulgarian to buy a bus ticket. Bring your own transport and the whole country is yours to explore.
Ready to go?
These tours & activities make it easy:
- Discover Bulgaria on your 18-day trip around eastern Europe
- Cycle through the unspoiled Balkan mountains of Bulgaria
- Explore the highest mountain range of Bulgaria on foot