Shikoku’s largest city is a bustling transport hub that boasts all the chic and flair of its sister cities on Honshū. However, Japanese and foreign tourists alike are principally drawn to Matsuyama for its famous sights, namely Matsuyama-jō, one of the country’s finest feudal-era castles, and Dōgo Onsen Honkan, a multi-level public bath house. If you’re journeying around the 88 Sacred Temples, Matsuyama is home to seven temples, including Ishite-ji, one of the most famous stops on the pilgrimage. Matsuyama is also well set up for foreign visitors, easy to navigate via its historic tram system and home to two of the island’s most enjoyable youth hostels.
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